Studio Pelago

Pelago (PEH-lah-goh)

A pelago, the root of "archipelago", is the open sea connecting a cluster of islands.

That same spirit of connection defines Studio Pelago: bringing together the people, ideas, and communities that help a business become something more meaningful.

01Our Approach.

How it all connects.

We offer strategy, creative, community, and experience services, individually or together, depending on what a business needs.

Strategy

Helping businesses find their place and build a roadmap for growth.

Brand & cultural mappingConsumer & community insightsGrowth roadmapsGo-to-market planning

Creative

Helping businesses express their brand identity consistently across every touchpoint.

Visual identityDesign tonality & directionBrand storytellingCross-channel creative consistency

Community

Helping businesses build the relationships and networks that turn an audience into a following.

Strategic partnershipsCreator & talent networksAmbassador programs

Experiences

Helping businesses build real-world moments that turn community into connection.

What's ahead

WorkshopsRetreatsLocal community events

02Who We Work With.

Purpose-driven businesses, at every stage.

We work with businesses that care as much about impact as growth, particularly in health & wellness, hospitality & tourism, and sports & lifestyle.

From local businesses, to startups, to corporates finding their niche.

Looking to connect? We have the tools to help.

start a project

03How We Work.

Thoughtfully structured. Flexibly delivered.

Designed to meet businesses where they are, and grow with them.

Every tier is available as a project engagement or an ongoing retainer.

Foundation

Build your place in culture.

Brand Positioning & Cultural MappingConsumer & Community InsightsGo-to-Market StrategyFounder & Strategic Advisory

Momentum

Bring your brand to life.

Partnership Strategy & DevelopmentCreative Direction & Brand StorytellingCampaign & Launch Planning

Ecosystem

Build lasting relevance.

Ongoing Creative & Strategic LeadershipCommunity & Partnership ManagementAmbassador Program Development

Wild Card

Built around you.

For work that doesn't fit neatly into a package, long-term support tailored to your business and the way you work.

04About Us.

Co-founded by Taylar Herman and Liana Patriarca, Studio Pelago brings together complementary experience across global sports, fashion, and retail. Taylar's expertise spans brand and product marketing, from strategy through execution on both global and local scales. Liana's background lies in product strategy, merchandising, and collaborations, shaping products and experiences from concept to consumer.

United by a love of the ocean, surfing, travel, and wellness, they saw an opportunity to bring more intention to an industry often focused on creating more, rather than creating meaning. They believe the best brands are built with their communities, not at them, and that culture grows when people feel they belong.

Studio Pelago was built to help purpose-driven businesses find their place in culture through thoughtful strategy, compelling creative, and authentic connections. More than an agency, it's a growing community of like-minded people and partners who believe in creating with purpose. The goal is to turn a brand people buy from into a brand people want to belong to.

Building brands people want to be part of

Previously Worked With

Lee101

Rhude Ottolinger

Heliot Emil